Full Version: Chuck, where are you
From: LaZerDude (C_BURKE) [#108]
23 Jul 2006
To: Doc (GREAT_ATLANTIC) [#106] 23 Jul 2006
quote:
(based on what I've read about you in Vegas)
What happens in Vegas, Stays in Vegas. B-) With the possible exception of Peter.
Thank you for the thoughtful post Jim. I appreciate your two cents. I have read, been told and mentored that one must find folks with skills ( selling) that one does not possess.
I am not adverse to hiring a salesperson, and perhaps after next weeks marketing part of the core four class I am taking I will have a better idea of how to define my market ( the possiblities are endless) and then be able to develop a plan to go after it.
My wife Lisa and I were discussing last night the one of the challenges seems to be how VAST this industry is, and finding a focus. THAT in itself could be the root of the entire problem.
As I have mentioned before, at THIS point failure is not an option. I can no longer throw in the towel, because not only would I be letting myself down, I would be letting you, and everyone here that has come forth in support, help and encouragement down, and I simply cannot do THAT!.
Thank you again Jim for your help.
From: logojohn [#109]
23 Jul 2006
To: LaZerDude (C_BURKE) [#108] 23 Jul 2006
quote:
I am not adverse to hiring a salesperson
The cost of marketing and selling is there whether you or someone else does it.
1. do it yourself - reduces your time that can be spent on production, planning and other activities.
2. extra help - actual salary or commission expense.
3. sell wholesale to others - The price you charge is less, sometimes half, but don't look at it as selling for less . . . it is the marketing and selling costs you only have to pay if somebody sells something for you.
After a little setup time at first, the orders they bring in will require little processing time on your part, so you are in effect outsourcing the marketing and sales.
One of the areas we do a fair amount of wholesale work for are asi salespeople, the vast majority of which are only salespeople and have no equipment. We also have a very large asi department but that hasn't been a problem since we don't steal their customers.
Check your phone book. Most cities of any size have many more ad specialty listings than award storefronts. Since you are so far from the mainland there may be a good market for lasering items for this existing sales force.
Many times they have volume orders which are less per item but more lucrative because you set up once and do multiple items.
.
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